![](https://cdn.myportfolio.com/7294f6bd-399d-4284-aa3b-7afab147526d/76051a2b-dd46-4ef4-8d47-3b70d8293112_rw_1200.png?h=9045c7dc18eed9d1a1e19421e588fb3c)
Client: VIAA vzw
Project: design a physical card game for a branding exercise
Project: design a physical card game for a branding exercise
To prepare for a branding exercise, VIAA commissioned me to design a card game. This card game was to be used in an exercise in which the whole team participated. Each card represented a different kind of company personality type. Because one of the companies that VIAA merged with was art in flanders and VIAA`s aim is to safeguard cultural heritage, I browsed through their database of images and decided to use the wonderful Flemish art to make these organisation personalities visual.
![](https://cdn.myportfolio.com/7294f6bd-399d-4284-aa3b-7afab147526d/6ca259ac-307a-490f-bb12-d8565b44be3b_rw_1920.png?h=2f5839e39f4b737485bf6251ee1c9514)